H&M ARE PROUD TO ANNOUNCE THE FIRST COLLECTION DESIGNED BY A FASHION BLOGGER. THE COLLECTION WITH ELIN KLING WILL LAUNCH IN SWEDEN ON THE 3RD OF FEBRUARY, AND WILL BE SOLD IN 10 SELECTED STORES IN STOCKHOLM, GOTHENBURG, MALMÖ AND UPPSALA. 10% OF THE SALES WILL BE DONATED TO UNICEF.
The Collection consists of 9 fashion pieces and two accessories, and is a modern, light and minimalistic collection with bohemian influences. the saying "less is more" gets an important meaning. the result is a strong and clear collection, where silhouette and materials are More important than decoration. [...] THE BALANCE BETWEEN THE HARD, TOUGH AND SCULPTURAL, AND THE SOFT, DRAPED AND FEMININE SUITS BOTH H&M AND ELIN PERFECTLY.
Source: Elin Kling